The marketing paradigm : a guide for general managers /
36
| Main Author: | |
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| Format: | |
| Published: |
Cincinnati, Ohio : South-Western College Pub.,
1995
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| Subjects: |
| _version_ | 1796704434428837888 |
|---|---|
| author | 217204 Messinger, Paul R. |
| author_facet | 217204 Messinger, Paul R. |
| author_sort | 217204 Messinger, Paul R. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T02:55:50Z |
| format | |
| id | KOHA-OAI-TEST:288842 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T02:55:50Z |
| publishDate | 1995 |
| publisher | Cincinnati, Ohio : South-Western College Pub., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2888422020-12-19T17:09:25ZThe marketing paradigm : a guide for general managers / 217204 Messinger, Paul R. Cincinnati, Ohio : South-Western College Pub.,199536PSZJBLMarketingSales promotionMarketing researchMarketingURN:ISBN:0538844949 |
| spellingShingle | Marketing Sales promotion Marketing research Marketing 217204 Messinger, Paul R. The marketing paradigm : a guide for general managers / |
| title | The marketing paradigm : a guide for general managers / |
| title_full | The marketing paradigm : a guide for general managers / |
| title_fullStr | The marketing paradigm : a guide for general managers / |
| title_full_unstemmed | The marketing paradigm : a guide for general managers / |
| title_short | The marketing paradigm : a guide for general managers / |
| title_sort | marketing paradigm a guide for general managers |
| topic | Marketing Sales promotion Marketing research Marketing |
| work_keys_str_mv | AT 217204messingerpaulr themarketingparadigmaguideforgeneralmanagers AT 217204messingerpaulr marketingparadigmaguideforgeneralmanagers |