Management : Building Competitive Advantage /

Focusing on management and building competitive advantage, this text is organized around the themes of cost, quality, speed and innovation. It includes business examples and management research, as well as coverage of NAFTA, European unification, strategic alliances and the MBA Enterprise Corps.

Detalhes bibliográficos
Main Authors: Bateman, Thomas S. author 188624, Snell, Scott, 1958-, author 417855
Formato: text
Idioma:eng
Publicado em: Boston, Massachusetts : Irwin, McGraw-Hill, 1999
Assuntos:

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