Marketing Communications : an integrated approach /
36
| Hauptverfasser: | , |
|---|---|
| Format: | |
| Sprache: | eng |
| Veröffentlicht: |
London : Kogan Page,
2002
|
| Schlagworte: |
| _version_ | 1826414461643128832 |
|---|---|
| author | 232610 Smith, Paul R. Taylor, Jonathan |
| author_facet | 232610 Smith, Paul R. Taylor, Jonathan |
| author_sort | 232610 Smith, Paul R. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T03:00:35Z |
| format | |
| id | KOHA-OAI-TEST:290417 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T03:00:35Z |
| publishDate | 2002 |
| publisher | London : Kogan Page, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2904172020-12-19T17:09:29ZMarketing Communications : an integrated approach / 232610 Smith, Paul R. Taylor, Jonathan London : Kogan Page, 2002eng36PSZKLLCommunication in marketingMarketingURN:ISBN:0749436697 (pbk.) |
| spellingShingle | Communication in marketing Marketing 232610 Smith, Paul R. Taylor, Jonathan Marketing Communications : an integrated approach / |
| title | Marketing Communications : an integrated approach / |
| title_full | Marketing Communications : an integrated approach / |
| title_fullStr | Marketing Communications : an integrated approach / |
| title_full_unstemmed | Marketing Communications : an integrated approach / |
| title_short | Marketing Communications : an integrated approach / |
| title_sort | marketing communications an integrated approach |
| topic | Communication in marketing Marketing |
| work_keys_str_mv | AT 232610smithpaulr marketingcommunicationsanintegratedapproach AT taylorjonathan marketingcommunicationsanintegratedapproach |