Marketing communications : an integrated approach /
36
| Main Author: | |
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| Format: | |
| Published: |
London : Kogan Page,
1993
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| Subjects: |
| _version_ | 1826414799807840256 |
|---|---|
| author | 232610 Smith, Paul R. |
| author_facet | 232610 Smith, Paul R. |
| author_sort | 232610 Smith, Paul R. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T03:05:42Z |
| format | |
| id | KOHA-OAI-TEST:292122 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T03:05:42Z |
| publishDate | 1993 |
| publisher | London : Kogan Page, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2921222020-12-19T17:09:33ZMarketing communications : an integrated approach / 232610 Smith, Paul R. London : Kogan Page,199336PSZJBLCommunication in marketingMarketingURN:ISBN:0749407751 |
| spellingShingle | Communication in marketing Marketing 232610 Smith, Paul R. Marketing communications : an integrated approach / |
| title | Marketing communications : an integrated approach / |
| title_full | Marketing communications : an integrated approach / |
| title_fullStr | Marketing communications : an integrated approach / |
| title_full_unstemmed | Marketing communications : an integrated approach / |
| title_short | Marketing communications : an integrated approach / |
| title_sort | marketing communications an integrated approach |
| topic | Communication in marketing Marketing |
| work_keys_str_mv | AT 232610smithpaulr marketingcommunicationsanintegratedapproach |