Problems and cases in health care marketing /
42
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : McGraw-Hill/Irwin,
2005
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| Subjects: |
| _version_ | 1826415925896675328 |
|---|---|
| author | Gourville, John T. (John Timothy) Quelch, John A. Rangan, V. Kasturi |
| author_facet | Gourville, John T. (John Timothy) Quelch, John A. Rangan, V. Kasturi |
| author_sort | Gourville, John T. (John Timothy) |
| collection | OCEAN |
| description | 42 |
| first_indexed | 2024-03-05T03:22:47Z |
| format | |
| id | KOHA-OAI-TEST:297773 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T03:22:47Z |
| publishDate | 2005 |
| publisher | New York : McGraw-Hill/Irwin, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2977732020-12-19T17:09:50ZProblems and cases in health care marketing / Gourville, John T. (John Timothy) Quelch, John A. Rangan, V. Kasturi New York : McGraw-Hill/Irwin,2005eng4250PSZJBLMedical careURN:ISBN:0072887761 (hbk.) |
| spellingShingle | Medical care Gourville, John T. (John Timothy) Quelch, John A. Rangan, V. Kasturi Problems and cases in health care marketing / |
| title | Problems and cases in health care marketing / |
| title_full | Problems and cases in health care marketing / |
| title_fullStr | Problems and cases in health care marketing / |
| title_full_unstemmed | Problems and cases in health care marketing / |
| title_short | Problems and cases in health care marketing / |
| title_sort | problems and cases in health care marketing |
| topic | Medical care |
| work_keys_str_mv | AT gourvillejohntjohntimothy problemsandcasesinhealthcaremarketing AT quelchjohna problemsandcasesinhealthcaremarketing AT ranganvkasturi problemsandcasesinhealthcaremarketing |