APA (7th ed.) Citation

321357 Lal, R., Quelch, J. A., & Rangan, V. K. (2005). Marketing management: Text and cases. New York : McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

321357 Lal, Rajiv, John A. Quelch, and V. Kasturi Rangan. Marketing Management: Text and Cases. New York : McGraw-Hill/Irwin, 2005.

MLA (9th ed.) Citation

321357 Lal, Rajiv, et al. Marketing Management: Text and Cases. New York : McGraw-Hill/Irwin, 2005.