Marketing management : text and cases /
36
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
| Published: |
New York : McGraw-Hill/Irwin,
2005
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| Subjects: |
| _version_ | 1796706377557606400 |
|---|---|
| author | 321357 Lal, Rajiv Quelch, John A. Rangan, V. Kasturi |
| author_facet | 321357 Lal, Rajiv Quelch, John A. Rangan, V. Kasturi |
| author_sort | 321357 Lal, Rajiv |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T03:22:50Z |
| format | |
| id | KOHA-OAI-TEST:297788 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T03:22:50Z |
| publishDate | 2005 |
| publisher | New York : McGraw-Hill/Irwin, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2977882020-12-19T17:09:50ZMarketing management : text and cases / 321357 Lal, Rajiv Quelch, John A. Rangan, V. Kasturi New York : McGraw-Hill/Irwin,2005eng36PSZJBLMarketingMarketingURN:ISBN:0072967625 (hbk.) |
| spellingShingle | Marketing Marketing 321357 Lal, Rajiv Quelch, John A. Rangan, V. Kasturi Marketing management : text and cases / |
| title | Marketing management : text and cases / |
| title_full | Marketing management : text and cases / |
| title_fullStr | Marketing management : text and cases / |
| title_full_unstemmed | Marketing management : text and cases / |
| title_short | Marketing management : text and cases / |
| title_sort | marketing management text and cases |
| topic | Marketing Marketing |
| work_keys_str_mv | AT 321357lalrajiv marketingmanagementtextandcases AT quelchjohna marketingmanagementtextandcases AT ranganvkasturi marketingmanagementtextandcases |