Marketing management : text and cases /

Marketing management : text and cases /

36

Bibliographic Details
Main Authors:	321357 Lal, Rajiv, Quelch, John A., Rangan, V. Kasturi
Format:
Language:	eng
Published:	New York : McGraw-Hill/Irwin, 2005
Subjects:	Marketing

Similar Items

Cases in strategic marketing management : business strategies in Muslim countries /
by: 311904 Quelch, John A.
Published: (2001)

Cases in marketing management and strategy : an Asia-Pacific perspective /
by: Quelch, John A.
Published: (1996)

Strategic marketing cases for 21st century : Asia /
by: Quelch, John A. 311904
Published: (2000)

Global marketing management : cases and readings /
by: 175299 Buzell, Robert D., et al.
Published: (1995)

MARKETING MANAGEMENT : Text and Cases /
by: Dalrymple, Douglas J., author 277475, et al.
Published: (c200)

Marketing management : text and cases /
by: 310095 Dolan, Robert J.
Published: (c200)

Marketing management : text and cases /
by: 461204 Czinkota, Michael R., et al.
Published: (1997)

Marketing management : text and cases /
by: 277475 Dalrymple, Douglas J., et al.
Published: (1995)

Marketing management : text and cases /
by: 277475 Dalrymple, Douglas J.
Published: (1980)

Global marketing management : cases and readings /
by: Buzzell, Robert D. (Robert Dow), 1933-, et al.
Published: (1992)

Global marketing management : a casebook /
by: Quelch, John A., et al.
Published: (2006)

Multinational marketing management : cases and readings/
by: Buzzell, Robert D. (Robert Dow), 1933-, et al.
Published: (1988)

Business marketing strategy: concepts and applications /
by: 239965 Rangan, V. Kasturi, et al.
Published: (1995)

Managing marketing linkages : text, cases and readings /
by: Cespedes, Frank V., 1950-
Published: (1996)

Marketing strategy : text and cases /
by: Ferrell, O. C. 438550, et al.
Published: (c201)

Marketing strategy : text and cases /
by: Ferrell, O. C., author, et al.
Published: (c201)

Going to market : distribution systems for industrial products /
by: 297569 Corey, E. Raymond, et al.
Published: (1989)

Strategic marketing management : text and cases /
by: Ferrell, O. C. 438550, et al.
Published: (1994)

Marketing management : integrated text, readings, and cases /
by: 370190 Jolson, Marvin A.
Published: (1978)

Marketing theory : a student text /
by: Baker, Michael John, et al.
Published: (c201)

International marketing : text and cases /
by: 454638 Paul, Justin, et al.
Published: (2012)

Transforming your go-to-market strategy : the three disciplines of channel management /
by: 239965 Rangan, V. Kasturi
Published: (2006)

Industrial marketing management : text and cases /
by: 336410 Haas, Robert W.
Published: (1986)

Marketing research : text and cases /
by: 370014 Wrenn, Bruce, et al.
Published: (2002)

Marketing research : text and cases /
by: 173059 Boyd, Harper W., et al.
Published: (1985)

Marketing research : text and cases /
by: 310793 Rajendra Nargundkar
Published: (2008)

Marketing: an introductory text/
by: 191430 Baker, Michael John
Published: (1991)

Marketing : an introductory text/
by: 191430 Baker, Michael John
Published: (1979)

The global market : developing a strategy to manage across borders /
by: Quelch, John, et al.
Published: (2004)

Marketing research : text and cases/
by: 313996 Beri, G. C.
Published: (1989)

Cases In Marketing Management /
by: Bernhardt, Kenneth L., author 303796, et al.
Published: (1997)

Cases in strategic marketing management : an integrated approach /
by: 245045 McDonald, William J.
Published: (1998)

Marketing management : strategy and cases/
by: 277475 Dalrymple, Douglas J., et al.
Published: (1986)

More marketing management cases in Malaysia /
by: 310294 Sieh, Lee Mei Ling
Published: (1999)

Contemporary marketing : interactive text /
by: 459691 Boone, Louis E., et al.
Published: (2005)

The development of marketing management : the case of the USA, c. 1910-1940 /
by: Usui, Kazuo, 1953-
Published: (c200)

Organizing and implementing the marketing effort : text and cases /
by: Cespedes, Frank V., 1950-
Published: (1991)

Digital marketing strategy : text and cases /
by: 332845 Urban, Glen L.
Published: (2004)

Cases in marketing management /
by: Baack, Donald, et al.
Published: (c201)

Cases in marketing management /
by: 277475 Dalrymple, Douglas J., et al.
Published: (1992)