Total quality in marketing /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Published: |
Delray Beach, FL : St Lucie Press,
1996
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| Subjects: |
| _version_ | 1796706656803880960 |
|---|---|
| author | 284330 Johnson, William C. (William Charles), 1954- Chvala, Richard J |
| author_facet | 284330 Johnson, William C. (William Charles), 1954- Chvala, Richard J |
| author_sort | 284330 Johnson, William C. (William Charles), 1954- |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T03:26:38Z |
| format | |
| id | KOHA-OAI-TEST:299061 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T03:26:38Z |
| publishDate | 1996 |
| publisher | Delray Beach, FL : St Lucie Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2990612020-12-19T17:09:53ZTotal quality in marketing / 284330 Johnson, William C. (William Charles), 1954- Chvala, Richard J Delray Beach, FL : St Lucie Press,199636PSZJBLMarketingTotal quality managementURN:ISBN:1884015131 |
| spellingShingle | Marketing Total quality management 284330 Johnson, William C. (William Charles), 1954- Chvala, Richard J Total quality in marketing / |
| title | Total quality in marketing / |
| title_full | Total quality in marketing / |
| title_fullStr | Total quality in marketing / |
| title_full_unstemmed | Total quality in marketing / |
| title_short | Total quality in marketing / |
| title_sort | total quality in marketing |
| topic | Marketing Total quality management |
| work_keys_str_mv | AT 284330johnsonwilliamcwilliamcharles1954 totalqualityinmarketing AT chvalarichardj totalqualityinmarketing |