Marketing : the core /
36
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : McGraw-Hill/Irwin,
2004
|
| Subjects: |
| _version_ | 1796706690799763456 |
|---|---|
| author | 193477 Kerin, Roger A. Rudelus, William Hartley, Steven William |
| author_facet | 193477 Kerin, Roger A. Rudelus, William Hartley, Steven William |
| author_sort | 193477 Kerin, Roger A. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T03:27:08Z |
| format | |
| id | KOHA-OAI-TEST:299231 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T03:27:08Z |
| publishDate | 2004 |
| publisher | New York : McGraw-Hill/Irwin, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2992312020-12-19T17:09:54ZMarketing : the core / 193477 Kerin, Roger A. Rudelus, William Hartley, Steven William New York : McGraw-Hill/Irwin,2004eng36PSZJBLMarketingURN:ISBN:0072547030 (pbk.) |
| spellingShingle | Marketing 193477 Kerin, Roger A. Rudelus, William Hartley, Steven William Marketing : the core / |
| title | Marketing : the core / |
| title_full | Marketing : the core / |
| title_fullStr | Marketing : the core / |
| title_full_unstemmed | Marketing : the core / |
| title_short | Marketing : the core / |
| title_sort | marketing the core |
| topic | Marketing |
| work_keys_str_mv | AT 193477kerinrogera marketingthecore AT rudeluswilliam marketingthecore AT hartleystevenwilliam marketingthecore |