Contemporary marketing /
Includes bibliographical references and indexes
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Mason, OH : South-Western Cengage Learning,
2010
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| Subjects: |
| _version_ | 1796706902824976384 |
|---|---|
| author | 459691 Boone, Louis E. Kurtz, David L. |
| author_facet | 459691 Boone, Louis E. Kurtz, David L. |
| author_sort | 459691 Boone, Louis E. |
| collection | OCEAN |
| description | Includes bibliographical references and indexes |
| first_indexed | 2024-03-05T03:30:07Z |
| format | |
| id | KOHA-OAI-TEST:300206 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T03:30:07Z |
| publishDate | 2010 |
| publisher | Mason, OH : South-Western Cengage Learning, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3002062020-12-19T17:09:56ZContemporary marketing / 459691 Boone, Louis E. Kurtz, David L. Mason, OH : South-Western Cengage Learning,2010engIncludes bibliographical references and indexesPSZJBLMarketingURN:ISBN:9780324582031 (hbk.) |
| spellingShingle | Marketing 459691 Boone, Louis E. Kurtz, David L. Contemporary marketing / |
| title | Contemporary marketing / |
| title_full | Contemporary marketing / |
| title_fullStr | Contemporary marketing / |
| title_full_unstemmed | Contemporary marketing / |
| title_short | Contemporary marketing / |
| title_sort | contemporary marketing |
| topic | Marketing |
| work_keys_str_mv | AT 459691boonelouise contemporarymarketing AT kurtzdavidl contemporarymarketing |