Emotional branding : how successful brands gain the irrational edge /
28
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : Crown Business,
2000
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| Subjects: |
| _version_ | 1796708096792330240 |
|---|---|
| author | 189501 Travis, Daryl |
| author_facet | 189501 Travis, Daryl |
| author_sort | 189501 Travis, Daryl |
| collection | OCEAN |
| description | 28 |
| first_indexed | 2024-03-05T03:46:30Z |
| format | |
| id | KOHA-OAI-TEST:305687 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T03:46:30Z |
| publishDate | 2000 |
| publisher | New York : Crown Business, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3056872020-12-19T17:10:11ZEmotional branding : how successful brands gain the irrational edge / 189501 Travis, Daryl New York : Crown Business,2000eng2836PSZJBLBusiness namesURN:ISBN:076152911X (hbk.) |
| spellingShingle | Business names 189501 Travis, Daryl Emotional branding : how successful brands gain the irrational edge / |
| title | Emotional branding : how successful brands gain the irrational edge / |
| title_full | Emotional branding : how successful brands gain the irrational edge / |
| title_fullStr | Emotional branding : how successful brands gain the irrational edge / |
| title_full_unstemmed | Emotional branding : how successful brands gain the irrational edge / |
| title_short | Emotional branding : how successful brands gain the irrational edge / |
| title_sort | emotional branding how successful brands gain the irrational edge |
| topic | Business names |
| work_keys_str_mv | AT 189501travisdaryl emotionalbrandinghowsuccessfulbrandsgaintheirrationaledge |