Cases in marketing management /
36
| Main Authors: | , , |
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| Format: | |
| Published: |
New York : John Wiley,
1992
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| Subjects: |
| _version_ | 1826361158950453248 |
|---|---|
| author | 277475 Dalrymple, Douglas J. Parsons, Leonard J. Jeannet, Jean-Pierre |
| author_facet | 277475 Dalrymple, Douglas J. Parsons, Leonard J. Jeannet, Jean-Pierre |
| author_sort | 277475 Dalrymple, Douglas J. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T14:01:15Z |
| format | |
| id | KOHA-OAI-TEST:30954 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T14:01:15Z |
| publishDate | 1992 |
| publisher | New York : John Wiley, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:309542020-12-19T16:56:56ZCases in marketing management / 277475 Dalrymple, Douglas J. Parsons, Leonard J. Jeannet, Jean-Pierre New York : John Wiley,199236PSZJBLMarketingURN:ISBN:0471547468 |
| spellingShingle | Marketing 277475 Dalrymple, Douglas J. Parsons, Leonard J. Jeannet, Jean-Pierre Cases in marketing management / |
| title | Cases in marketing management / |
| title_full | Cases in marketing management / |
| title_fullStr | Cases in marketing management / |
| title_full_unstemmed | Cases in marketing management / |
| title_short | Cases in marketing management / |
| title_sort | cases in marketing management |
| topic | Marketing |
| work_keys_str_mv | AT 277475dalrympledouglasj casesinmarketingmanagement AT parsonsleonardj casesinmarketingmanagement AT jeannetjeanpierre casesinmarketingmanagement |