Crossing the chasm : marketing and selling high-tech products to mainstream customers /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : HarperBusiness,
1999
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| Subjects: |
| _version_ | 1796708987576516608 |
|---|---|
| author | Moore, Geoffrey A., 1946- |
| author_facet | Moore, Geoffrey A., 1946- |
| author_sort | Moore, Geoffrey A., 1946- |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T03:59:48Z |
| format | |
| id | KOHA-OAI-TEST:310085 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T03:59:48Z |
| publishDate | 1999 |
| publisher | New York : HarperBusiness, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3100852020-12-19T17:10:24ZCrossing the chasm : marketing and selling high-tech products to mainstream customers / Moore, Geoffrey A., 1946- New York : HarperBusiness,1999eng36PSZJBLSellingHigh technologyTechnological innovationsURN:ISBN:0060517123 (pbk.) |
| spellingShingle | Selling High technology Technological innovations Moore, Geoffrey A., 1946- Crossing the chasm : marketing and selling high-tech products to mainstream customers / |
| title | Crossing the chasm : marketing and selling high-tech products to mainstream customers / |
| title_full | Crossing the chasm : marketing and selling high-tech products to mainstream customers / |
| title_fullStr | Crossing the chasm : marketing and selling high-tech products to mainstream customers / |
| title_full_unstemmed | Crossing the chasm : marketing and selling high-tech products to mainstream customers / |
| title_short | Crossing the chasm : marketing and selling high-tech products to mainstream customers / |
| title_sort | crossing the chasm marketing and selling high tech products to mainstream customers |
| topic | Selling High technology Technological innovations |
| work_keys_str_mv | AT mooregeoffreya1946 crossingthechasmmarketingandsellinghightechproductstomainstreamcustomers |