The 22 irrefutable laws of advertising : and when to violate them /
36
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
Singapore : John Wiley & Sons (Asia) Pte. Ltd.,
2004
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| Subjects: |
| _version_ | 1796708988566372352 |
|---|---|
| author | 405865 Newman, Michael |
| author_facet | 405865 Newman, Michael |
| author_sort | 405865 Newman, Michael |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T03:59:48Z |
| format | |
| id | KOHA-OAI-TEST:310090 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T03:59:48Z |
| publishDate | 2004 |
| publisher | Singapore : John Wiley & Sons (Asia) Pte. Ltd., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3100902020-12-19T17:10:24ZThe 22 irrefutable laws of advertising : and when to violate them / 405865 Newman, Michael Singapore : John Wiley & Sons (Asia) Pte. Ltd.,2004eng36PSZJBLAdvertisingSales promotionURN:ISBN:047082106X (hbk.) |
| spellingShingle | Advertising Sales promotion 405865 Newman, Michael The 22 irrefutable laws of advertising : and when to violate them / |
| title | The 22 irrefutable laws of advertising : and when to violate them / |
| title_full | The 22 irrefutable laws of advertising : and when to violate them / |
| title_fullStr | The 22 irrefutable laws of advertising : and when to violate them / |
| title_full_unstemmed | The 22 irrefutable laws of advertising : and when to violate them / |
| title_short | The 22 irrefutable laws of advertising : and when to violate them / |
| title_sort | 22 irrefutable laws of advertising and when to violate them |
| topic | Advertising Sales promotion |
| work_keys_str_mv | AT 405865newmanmichael the22irrefutablelawsofadvertisingandwhentoviolatethem AT 405865newmanmichael 22irrefutablelawsofadvertisingandwhentoviolatethem |