Key marketing skills : strategies, tools, and techniques for marketing success /
36
| Main Authors: | , |
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| Format: | |
| Language: | eng |
| Published: |
London : Kogan Page,
2004
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| Subjects: |
| _version_ | 1796709175878746112 |
|---|---|
| author | 269148 Cheverton, Peter McDonald, Malcolm |
| author_facet | 269148 Cheverton, Peter McDonald, Malcolm |
| author_sort | 269148 Cheverton, Peter |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T04:02:42Z |
| format | |
| id | KOHA-OAI-TEST:311017 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T04:02:42Z |
| publishDate | 2004 |
| publisher | London : Kogan Page, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3110172020-12-19T17:10:26ZKey marketing skills : strategies, tools, and techniques for marketing success / 269148 Cheverton, Peter McDonald, Malcolm London : Kogan Page,2004eng36PSZKLLMarket surveysStrategic planningURN:ISBN:0749442980 (pbk.) |
| spellingShingle | Market surveys Strategic planning 269148 Cheverton, Peter McDonald, Malcolm Key marketing skills : strategies, tools, and techniques for marketing success / |
| title | Key marketing skills : strategies, tools, and techniques for marketing success / |
| title_full | Key marketing skills : strategies, tools, and techniques for marketing success / |
| title_fullStr | Key marketing skills : strategies, tools, and techniques for marketing success / |
| title_full_unstemmed | Key marketing skills : strategies, tools, and techniques for marketing success / |
| title_short | Key marketing skills : strategies, tools, and techniques for marketing success / |
| title_sort | key marketing skills strategies tools and techniques for marketing success |
| topic | Market surveys Strategic planning |
| work_keys_str_mv | AT 269148chevertonpeter keymarketingskillsstrategiestoolsandtechniquesformarketingsuccess AT mcdonaldmalcolm keymarketingskillsstrategiestoolsandtechniquesformarketingsuccess |