The art and science of interpreting market research evidence /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Chichester, West Sussex : John Wiley & Sons,
2004
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| Subjects: |
| _version_ | 1796709222515212288 |
|---|---|
| author | Smith, D. V. L. (David Van Lloyd) Fletcher, J. H. |
| author_facet | Smith, D. V. L. (David Van Lloyd) Fletcher, J. H. |
| author_sort | Smith, D. V. L. (David Van Lloyd) |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T04:03:26Z |
| format | |
| id | KOHA-OAI-TEST:311249 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T04:03:26Z |
| publishDate | 2004 |
| publisher | Chichester, West Sussex : John Wiley & Sons, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3112492020-12-19T17:10:26ZThe art and science of interpreting market research evidence / Smith, D. V. L. (David Van Lloyd) Fletcher, J. H. Chichester, West Sussex : John Wiley & Sons,2004eng36PSZJBLMarketing researchQualitative researchStatisticsURN:ISBN:0470844248 (hbk.) |
| spellingShingle | Marketing research Qualitative research Statistics Smith, D. V. L. (David Van Lloyd) Fletcher, J. H. The art and science of interpreting market research evidence / |
| title | The art and science of interpreting market research evidence / |
| title_full | The art and science of interpreting market research evidence / |
| title_fullStr | The art and science of interpreting market research evidence / |
| title_full_unstemmed | The art and science of interpreting market research evidence / |
| title_short | The art and science of interpreting market research evidence / |
| title_sort | art and science of interpreting market research evidence |
| topic | Marketing research Qualitative research Statistics |
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