Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /

PSZJBL

Bibliographic Details
Main Author:	Taylor, David, 1964-
Format:
Language:	eng
Published:	Chichester, West Sussex : John Wiley, 2004
Subjects:	Brand name products Brand names products Product management

Description
Summary:	PSZJBL

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