Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /

PSZJBL

Detalles Bibliográficos
Autor Principal:	Taylor, David, 1964-
Formato:
Idioma:	eng
Publicado:	Chichester, West Sussex : John Wiley, 2004
Subjects:	Brand name products Brand names products Product management

Descripción
Summary:	PSZJBL

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