Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
PSZJBL
| Hoofdauteur: | |
|---|---|
| Formaat: | |
| Taal: | eng |
| Gepubliceerd in: |
Chichester, West Sussex : John Wiley,
2004
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| Onderwerpen: |
| _version_ | 1826418606569684992 |
|---|---|
| author | Taylor, David, 1964- |
| author_facet | Taylor, David, 1964- |
| author_sort | Taylor, David, 1964- |
| collection | OCEAN |
| description | PSZJBL |
| first_indexed | 2024-03-05T04:03:40Z |
| format | |
| id | KOHA-OAI-TEST:311328 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T04:03:40Z |
| publishDate | 2004 |
| publisher | Chichester, West Sussex : John Wiley, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3113282020-12-19T17:10:26ZBrand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / Taylor, David, 1964- Chichester, West Sussex : John Wiley,2004engPSZJBLBrand name productsBrand name productsBrand names productsProduct managementURN:ISBN:0470862114qhardback |
| spellingShingle | Brand name products Brand name products Brand names products Product management Taylor, David, 1964- Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / |
| title | Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / |
| title_full | Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / |
| title_fullStr | Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / |
| title_full_unstemmed | Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / |
| title_short | Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / |
| title_sort | brand stretch why 1 in 2 extensions fail and how to beat the odds a brandgym workout |
| topic | Brand name products Brand name products Brand names products Product management |
| work_keys_str_mv | AT taylordavid1964 brandstretchwhy1in2extensionsfailandhowtobeattheoddsabrandgymworkout |