Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /

PSZJBL

Bibliographic Details
Main Author:	Taylor, David, 1964-
Format:
Language:	eng
Published:	Chichester, West Sussex : John Wiley, 2004
Subjects:	Brand name products Brand names products Product management

Similar Items

Why Johnny cant brand : rediscovering the lost art of the big idea /
by: 290824 Schley, Bill, et al.
Published: (2005)

Asian brand strategy : how Asia builds strong brands /
by: Roll, Martin, 1967-
Published: (2006)

The best of branding : best practices in corporate branding /
by: 390289 Gregory, James R.
Published: (2004)

Passion branding : harnessing the power of emotion to build strong brands /
by: 262582 Duffy, Neill, et al.
Published: (2003)

The brand bubble : the looming crisis in brand value and how to avoid it /
by: 322860 Gerzema, John, et al.
Published: (2008)

Primal branding : create zealots for your brand, your company, and your future /
by: 268683 Hanlon, Patrick
Published: (2006)

Brandsimple : how the best brands keep it simple and succeed /
by: 424641 Adamson, Allen P.
Published: (2006)

Branding : a refrence guide to solving your toughest branding problems and strengthening your market position /
by: 203615 Van Auken, Brad
Published: (2007)

B2B brand management /
by: 301835 Kotler, Philip, et al.
Published: (2006)

The infinite asset : managing brands to create new value /
by: 404043 Hill, Sam, et al.
Published: (c200)

Brain tattoos : creating unique brands that stick in your customers'minds /
by: 296340 Post, Karen
Published: (2005)

Creating powerful brands : the strategic route to success in consumer, industrial and service markets /
by: 433145 De Chernatony, Leslie, et al.
Published: (1992)

Before the brand : creating the unique DNA of an enduring brand identity /
by: 390277 Perry, Alycia, et al.
Published: (2003)

THE HANDBOOK OF BRAND MANAGEMENT /
by: Arnold, David, 1955-, author
Published: (1992)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
by: Tybout, Alice M., et al.
Published: (2005)

Branding /
by: 265869 Coomber, Stephen
Published: (2002)

Brand society : how brands transform management and lifestyle /
by: Kornberger, Martin, 1974-
Published: (c201)

Perspectives on branding /
by: 509783 Miletsky, Jason I., et al.
Published: (c200)

Competitive strategy for media firms : strategic and brand management in changing media markets /
by: 196391 Chan-Olmsted, Sylvia M.
Published: (2006)

HOW TO BRIDGE THE DISTANCE BETWEEN BUSINESS STRATEGY AND DESIGN : A WHITEBOARD OVERVIEW /
by: Neumeier, Marty, author
Published: (2003)

The hero and the outlaw : building extraordinary brands through the power of archetypes /
by: 391012 Mark, Margaret, et al.
Published: (2001)

Smart things to know about brands & branding /
by: 253966 Mariotti, John L.
Published: (1999)

Power brands : measuring, making, and managing brand success /
by: 350594 Riesenbeck, Hajo, et al.
Published: (2009)

Brand leadership /
by: 368389 Aaker, David A., et al.
Published: (2000)

Brand strategy /
by: 320453 Murphy, John M.
Published: (1990)

Branding across borders : a guide to global brand marketing /
by: 390289 Gregory, James R., et al.
Published: (2002)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY /
by: Keller, Kevin Lane, 1956-, author
Published: (2008)

Strategic brand management : building, measuring, and managing brand equity /
by: Keller, Kevin Lane, 1956-
Published: (2003)

Strategic brand management : building, measuring, and managing brand equity /
by: 412731 Keller, Kevin Lane
Published: (2008)

Strategic brand management : creating and sustaining brand equity long term /
by: 399258 Kapferer, Jean-Noel
Published: (1997)

Strategic brand management : new approaches to creating and evaluating brand equity /
by: 399258 Kapferer, Jean-Noel
Published: (1992)

Brand equity for google /
by: Lee Kuan Yean, 1989-, et al.
Published: (2012)

Managing of corporate brand /
by: Miller, Adan 548152
Published: (2012)

Brand asset management : driving profitable growth through your brands /
by: Davis, Scott M., 1964-
Published: (2000)

[Re]inventing the brand : can top brands survice the new market realities? /
by: 399258 Kapferer, Jean-Noel
Published: (2001)

The pirate inside : building a challenger brand culture within yourself and your organization /
by: 198551 Morgan, Adam
Published: (2004)

Designing brand experience : creating powerful integrated brand solutions /
by: 221595 Landa, Robin
Published: (2006)

What makes winning brands different? : the hidden method behind the world's most successful brands /
by: 308207 Buchholz, Andreas, et al.
Published: (2000)

Harvard business review on brand management
Published: (1999)

Building strong brands /
by: 368389 Aaker, David A.
Published: (1996)