Marketing management for the hospitality industry : a strategic approach /
43
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : Wiley,
1997
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| Subjects: |
| _version_ | 1796709446534037504 |
|---|---|
| author | 341011 Reich, Allen Z. |
| author_facet | 341011 Reich, Allen Z. |
| author_sort | 341011 Reich, Allen Z. |
| collection | OCEAN |
| description | 43 |
| first_indexed | 2024-03-05T04:06:42Z |
| format | |
| id | KOHA-OAI-TEST:312331 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T04:06:42Z |
| publishDate | 1997 |
| publisher | New York : Wiley, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3123312020-12-19T17:10:29ZMarketing management for the hospitality industry : a strategic approach / 341011 Reich, Allen Z. New York : Wiley,1997eng4399PSZJBLHospitality industryURN:ISBN:0471310123 |
| spellingShingle | Hospitality industry 341011 Reich, Allen Z. Marketing management for the hospitality industry : a strategic approach / |
| title | Marketing management for the hospitality industry : a strategic approach / |
| title_full | Marketing management for the hospitality industry : a strategic approach / |
| title_fullStr | Marketing management for the hospitality industry : a strategic approach / |
| title_full_unstemmed | Marketing management for the hospitality industry : a strategic approach / |
| title_short | Marketing management for the hospitality industry : a strategic approach / |
| title_sort | marketing management for the hospitality industry a strategic approach |
| topic | Hospitality industry |
| work_keys_str_mv | AT 341011reichallenz marketingmanagementforthehospitalityindustryastrategicapproach |