New product and brand management : marketing engineering applications /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Upper Saddle River, N.J. : Prentice Hall,
2003
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| Subjects: |
| _version_ | 1826419159197548544 |
|---|---|
| author | 295373 Lilien, Gary L. Rangaswamy, Arvind |
| author_facet | 295373 Lilien, Gary L. Rangaswamy, Arvind |
| author_sort | 295373 Lilien, Gary L. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T04:11:59Z |
| format | |
| id | KOHA-OAI-TEST:314070 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T04:11:59Z |
| publishDate | 2003 |
| publisher | Upper Saddle River, N.J. : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3140702020-12-19T17:10:33ZNew product and brand management : marketing engineering applications / 295373 Lilien, Gary L. Rangaswamy, Arvind Upper Saddle River, N.J. : Prentice Hall,2003eng36PSZJBLBrand name productsNew productsURN:ISBN:0130084646 (pbk.) |
| spellingShingle | Brand name products New products 295373 Lilien, Gary L. Rangaswamy, Arvind New product and brand management : marketing engineering applications / |
| title | New product and brand management : marketing engineering applications / |
| title_full | New product and brand management : marketing engineering applications / |
| title_fullStr | New product and brand management : marketing engineering applications / |
| title_full_unstemmed | New product and brand management : marketing engineering applications / |
| title_short | New product and brand management : marketing engineering applications / |
| title_sort | new product and brand management marketing engineering applications |
| topic | Brand name products New products |
| work_keys_str_mv | AT 295373liliengaryl newproductandbrandmanagementmarketingengineeringapplications AT rangaswamyarvind newproductandbrandmanagementmarketingengineeringapplications |