Rethinking marketing : sustainable market-ing enterprise in Asia /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Singapore : Prentice Hall,
2003
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| Subjects: |
| _version_ | 1796709806677950464 |
|---|---|
| author | Kotler, Philip |
| author_facet | Kotler, Philip |
| author_sort | Kotler, Philip |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T04:12:00Z |
| format | |
| id | KOHA-OAI-TEST:314074 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T04:12:00Z |
| publishDate | 2003 |
| publisher | Singapore : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3140742020-12-19T17:10:33ZRethinking marketing : sustainable market-ing enterprise in Asia / Kotler, Philip Singapore : Prentice Hall,2003eng36PSZJBLMarketingURN:ISBN:0130465445 (pbk.) |
| spellingShingle | Marketing Kotler, Philip Rethinking marketing : sustainable market-ing enterprise in Asia / |
| title | Rethinking marketing : sustainable market-ing enterprise in Asia / |
| title_full | Rethinking marketing : sustainable market-ing enterprise in Asia / |
| title_fullStr | Rethinking marketing : sustainable market-ing enterprise in Asia / |
| title_full_unstemmed | Rethinking marketing : sustainable market-ing enterprise in Asia / |
| title_short | Rethinking marketing : sustainable market-ing enterprise in Asia / |
| title_sort | rethinking marketing sustainable market ing enterprise in asia |
| topic | Marketing |
| work_keys_str_mv | AT kotlerphilip rethinkingmarketingsustainablemarketingenterpriseinasia |