APA (7th ed.) Citation

439848 Dwyer, F. R., & Tanner, J. F. (2006). Business marketing: Connecting strategy, relationships, and learning. New York : McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

439848 Dwyer, F. Robert, and John F. Tanner. Business Marketing: Connecting Strategy, Relationships, and Learning. New York : McGraw-Hill Irwin, 2006.

MLA (9th ed.) Citation

439848 Dwyer, F. Robert, and John F. Tanner. Business Marketing: Connecting Strategy, Relationships, and Learning. New York : McGraw-Hill Irwin, 2006.