Know your customer : new approaches to customer value and satisfaction /
36
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Oxford : Blackwell,
1996
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_version_ | 1826419660907610112 |
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author | 380002 Woodruff, Robert B. Gardial, Sarah F. |
author_facet | 380002 Woodruff, Robert B. Gardial, Sarah F. |
author_sort | 380002 Woodruff, Robert B. |
collection | OCEAN |
description | 36 |
first_indexed | 2024-03-05T04:19:29Z |
format | |
id | KOHA-OAI-TEST:316582 |
institution | Universiti Teknologi Malaysia - OCEAN |
last_indexed | 2024-03-05T04:19:29Z |
publishDate | 1996 |
publisher | Oxford : Blackwell, |
record_format | dspace |
spelling | KOHA-OAI-TEST:3165822020-12-19T17:10:39ZKnow your customer : new approaches to customer value and satisfaction / 380002 Woodruff, Robert B. Gardial, Sarah F. Oxford : Blackwell,199636PSZJBLConsumers' preferencesConsumer satisfactionQuality of productsMarketingURN:ISBN:1557865531 |
spellingShingle | Consumers' preferences Consumer satisfaction Quality of products Marketing 380002 Woodruff, Robert B. Gardial, Sarah F. Know your customer : new approaches to customer value and satisfaction / |
title | Know your customer : new approaches to customer value and satisfaction / |
title_full | Know your customer : new approaches to customer value and satisfaction / |
title_fullStr | Know your customer : new approaches to customer value and satisfaction / |
title_full_unstemmed | Know your customer : new approaches to customer value and satisfaction / |
title_short | Know your customer : new approaches to customer value and satisfaction / |
title_sort | know your customer new approaches to customer value and satisfaction |
topic | Consumers' preferences Consumer satisfaction Quality of products Marketing |
work_keys_str_mv | AT 380002woodruffrobertb knowyourcustomernewapproachestocustomervalueandsatisfaction AT gardialsarahf knowyourcustomernewapproachestocustomervalueandsatisfaction |