Know your customer : new approaches to customer value and satisfaction /
36
| Main Authors: | , |
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| Format: | |
| Published: |
Oxford : Blackwell,
1996
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| Subjects: |
| _version_ | 1826419660907610112 |
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| author | 380002 Woodruff, Robert B. Gardial, Sarah F. |
| author_facet | 380002 Woodruff, Robert B. Gardial, Sarah F. |
| author_sort | 380002 Woodruff, Robert B. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T04:19:29Z |
| format | |
| id | KOHA-OAI-TEST:316582 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T04:19:29Z |
| publishDate | 1996 |
| publisher | Oxford : Blackwell, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3165822020-12-19T17:10:39ZKnow your customer : new approaches to customer value and satisfaction / 380002 Woodruff, Robert B. Gardial, Sarah F. Oxford : Blackwell,199636PSZJBLConsumers' preferencesConsumer satisfactionQuality of productsMarketingURN:ISBN:1557865531 |
| spellingShingle | Consumers' preferences Consumer satisfaction Quality of products Marketing 380002 Woodruff, Robert B. Gardial, Sarah F. Know your customer : new approaches to customer value and satisfaction / |
| title | Know your customer : new approaches to customer value and satisfaction / |
| title_full | Know your customer : new approaches to customer value and satisfaction / |
| title_fullStr | Know your customer : new approaches to customer value and satisfaction / |
| title_full_unstemmed | Know your customer : new approaches to customer value and satisfaction / |
| title_short | Know your customer : new approaches to customer value and satisfaction / |
| title_sort | know your customer new approaches to customer value and satisfaction |
| topic | Consumers' preferences Consumer satisfaction Quality of products Marketing |
| work_keys_str_mv | AT 380002woodruffrobertb knowyourcustomernewapproachestocustomervalueandsatisfaction AT gardialsarahf knowyourcustomernewapproachestocustomervalueandsatisfaction |