Know your customer : new approaches to customer value and satisfaction /

36

Bibliographic Details
Main Authors: 380002 Woodruff, Robert B., Gardial, Sarah F.
Format:
Published: Oxford : Blackwell, 1996
Subjects:
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author 380002 Woodruff, Robert B.
Gardial, Sarah F.
author_facet 380002 Woodruff, Robert B.
Gardial, Sarah F.
author_sort 380002 Woodruff, Robert B.
collection OCEAN
description 36
first_indexed 2024-03-05T04:19:29Z
format
id KOHA-OAI-TEST:316582
institution Universiti Teknologi Malaysia - OCEAN
last_indexed 2024-03-05T04:19:29Z
publishDate 1996
publisher Oxford : Blackwell,
record_format dspace
spelling KOHA-OAI-TEST:3165822020-12-19T17:10:39ZKnow your customer : new approaches to customer value and satisfaction / 380002 Woodruff, Robert B. Gardial, Sarah F. Oxford : Blackwell,199636PSZJBLConsumers' preferencesConsumer satisfactionQuality of productsMarketingURN:ISBN:1557865531
spellingShingle Consumers' preferences
Consumer satisfaction
Quality of products
Marketing
380002 Woodruff, Robert B.
Gardial, Sarah F.
Know your customer : new approaches to customer value and satisfaction /
title Know your customer : new approaches to customer value and satisfaction /
title_full Know your customer : new approaches to customer value and satisfaction /
title_fullStr Know your customer : new approaches to customer value and satisfaction /
title_full_unstemmed Know your customer : new approaches to customer value and satisfaction /
title_short Know your customer : new approaches to customer value and satisfaction /
title_sort know your customer new approaches to customer value and satisfaction
topic Consumers' preferences
Consumer satisfaction
Quality of products
Marketing
work_keys_str_mv AT 380002woodruffrobertb knowyourcustomernewapproachestocustomervalueandsatisfaction
AT gardialsarahf knowyourcustomernewapproachestocustomervalueandsatisfaction