Marketing management : a relationship approach /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Harlow, UK : Financial Times/Prentice Hall,
2003
|
| Subjects: |
| _version_ | 1826420341589671936 |
|---|---|
| author | 417283 Hollensen, Svend |
| author_facet | 417283 Hollensen, Svend |
| author_sort | 417283 Hollensen, Svend |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T04:29:38Z |
| format | |
| id | KOHA-OAI-TEST:320007 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T04:29:38Z |
| publishDate | 2003 |
| publisher | Harlow, UK : Financial Times/Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3200072020-12-19T17:10:46ZMarketing management : a relationship approach / 417283 Hollensen, Svend Harlow, UK : Financial Times/Prentice Hall,2003eng36PSZKLLRelationship marketingMarketingRelationship marketingURN:ISBN:0273643789 (pbk.) |
| spellingShingle | Relationship marketing Marketing Relationship marketing 417283 Hollensen, Svend Marketing management : a relationship approach / |
| title | Marketing management : a relationship approach / |
| title_full | Marketing management : a relationship approach / |
| title_fullStr | Marketing management : a relationship approach / |
| title_full_unstemmed | Marketing management : a relationship approach / |
| title_short | Marketing management : a relationship approach / |
| title_sort | marketing management a relationship approach |
| topic | Relationship marketing Marketing Relationship marketing |
| work_keys_str_mv | AT 417283hollensensvend marketingmanagementarelationshipapproach |