Marketing management : a relationship approach /
36
Main Author: | |
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Format: | |
Language: | eng |
Published: |
Harlow, UK : Financial Times/Prentice Hall,
2003
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Subjects: |
_version_ | 1826420341589671936 |
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author | 417283 Hollensen, Svend |
author_facet | 417283 Hollensen, Svend |
author_sort | 417283 Hollensen, Svend |
collection | OCEAN |
description | 36 |
first_indexed | 2024-03-05T04:29:38Z |
format | |
id | KOHA-OAI-TEST:320007 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T04:29:38Z |
publishDate | 2003 |
publisher | Harlow, UK : Financial Times/Prentice Hall, |
record_format | dspace |
spelling | KOHA-OAI-TEST:3200072020-12-19T17:10:46ZMarketing management : a relationship approach / 417283 Hollensen, Svend Harlow, UK : Financial Times/Prentice Hall,2003eng36PSZKLLRelationship marketingMarketingRelationship marketingURN:ISBN:0273643789 (pbk.) |
spellingShingle | Relationship marketing Marketing Relationship marketing 417283 Hollensen, Svend Marketing management : a relationship approach / |
title | Marketing management : a relationship approach / |
title_full | Marketing management : a relationship approach / |
title_fullStr | Marketing management : a relationship approach / |
title_full_unstemmed | Marketing management : a relationship approach / |
title_short | Marketing management : a relationship approach / |
title_sort | marketing management a relationship approach |
topic | Relationship marketing Marketing Relationship marketing |
work_keys_str_mv | AT 417283hollensensvend marketingmanagementarelationshipapproach |