Marketing strategy : a decision - focused approach /
36
| Autor principal: | |
|---|---|
| Formato: | |
| Idioma: | eng |
| Publicado em: |
Boston MA : McGraw-Hill Irvin,
2006
|
| Assuntos: |
| _version_ | 1826420967197376512 |
|---|---|
| author | Walker, Orville C. |
| author_facet | Walker, Orville C. |
| author_sort | Walker, Orville C. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T04:38:54Z |
| format | |
| id | KOHA-OAI-TEST:323150 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T04:38:54Z |
| publishDate | 2006 |
| publisher | Boston MA : McGraw-Hill Irvin, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3231502020-12-19T17:10:54ZMarketing strategy : a decision - focused approach / Walker, Orville C. Boston MA : McGraw-Hill Irvin,2006eng36PSZJBLMarketingURN:ISBN:0072961902 (pbk.) |
| spellingShingle | Marketing Walker, Orville C. Marketing strategy : a decision - focused approach / |
| title | Marketing strategy : a decision - focused approach / |
| title_full | Marketing strategy : a decision - focused approach / |
| title_fullStr | Marketing strategy : a decision - focused approach / |
| title_full_unstemmed | Marketing strategy : a decision - focused approach / |
| title_short | Marketing strategy : a decision - focused approach / |
| title_sort | marketing strategy a decision focused approach |
| topic | Marketing |
| work_keys_str_mv | AT walkerorvillec marketingstrategyadecisionfocusedapproach |