Marketing for hospitality and tourism /
43
| Main Authors: | , , |
|---|---|
| Format: | |
| Published: |
Upper Saddle River, NJ : Prentice Hall,
1996
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| Subjects: |
| _version_ | 1826421296319168512 |
|---|---|
| author | 301835 Kotler, Philip Bowen, John (John T.) Makens, James C. |
| author_facet | 301835 Kotler, Philip Bowen, John (John T.) Makens, James C. |
| author_sort | 301835 Kotler, Philip |
| collection | OCEAN |
| description | 43 |
| first_indexed | 2024-03-05T04:44:11Z |
| format | |
| id | KOHA-OAI-TEST:324805 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T04:44:11Z |
| publishDate | 1996 |
| publisher | Upper Saddle River, NJ : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3248052020-12-19T17:10:58ZMarketing for hospitality and tourism / 301835 Kotler, Philip Bowen, John (John T.) Makens, James C. Upper Saddle River, NJ : Prentice Hall,19964399PSZJBLHospitality industryTourismURN:ISBN:0133956253 |
| spellingShingle | Hospitality industry Tourism 301835 Kotler, Philip Bowen, John (John T.) Makens, James C. Marketing for hospitality and tourism / |
| title | Marketing for hospitality and tourism / |
| title_full | Marketing for hospitality and tourism / |
| title_fullStr | Marketing for hospitality and tourism / |
| title_full_unstemmed | Marketing for hospitality and tourism / |
| title_short | Marketing for hospitality and tourism / |
| title_sort | marketing for hospitality and tourism |
| topic | Hospitality industry Tourism |
| work_keys_str_mv | AT 301835kotlerphilip marketingforhospitalityandtourism AT bowenjohnjohnt marketingforhospitalityandtourism AT makensjamesc marketingforhospitalityandtourism |