Cita APA (7a ed.)

Czinkota, M. R., Ronkainen, l. A., & Tarrant, J. J. (1995). The global marketing imperative: Positioning your company for the world of business. Lincolnwood, IL : NTC Business Books.

Cita Chicago Style (17a ed.)

Czinkota, Michael R., llkka A. Ronkainen, y John J. Tarrant. The Global Marketing Imperative: Positioning Your Company for the World of Business. Lincolnwood, IL : NTC Business Books, 1995.

Cita MLA (9a ed.)

Czinkota, Michael R., et al. The Global Marketing Imperative: Positioning Your Company for the World of Business. Lincolnwood, IL : NTC Business Books, 1995.