APA citiranje

Czinkota, M. R., Ronkainen, l. A., & Tarrant, J. J. (1995). The global marketing imperative: Positioning your company for the world of business. Lincolnwood, IL : NTC Business Books.

Chicago Style (17th ed.) Citation

Czinkota, Michael R., llkka A. Ronkainen, and John J. Tarrant. The Global Marketing Imperative: Positioning Your Company for the World of Business. Lincolnwood, IL : NTC Business Books, 1995.

MLA citiranje

Czinkota, Michael R., et al. The Global Marketing Imperative: Positioning Your Company for the World of Business. Lincolnwood, IL : NTC Business Books, 1995.