Czinkota, M. R., Ronkainen, l. A., & Tarrant, J. J. (1995). The global marketing imperative: Positioning your company for the world of business. Lincolnwood, IL : NTC Business Books.
芝加哥风格引文Czinkota, Michael R., llkka A. Ronkainen, 与 John J. Tarrant. The Global Marketing Imperative: Positioning Your Company for the World of Business. Lincolnwood, IL : NTC Business Books, 1995.
MLA引文Czinkota, Michael R., et al. The Global Marketing Imperative: Positioning Your Company for the World of Business. Lincolnwood, IL : NTC Business Books, 1995.
警告：这些引文格式不一定是100％准确.