The global marketing imperative : positioning your company for the world of business /
PSZJBL
Principais autores: | , , |
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Formato: | |
Publicado em: |
Lincolnwood, IL : NTC Business Books,
1995
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Assuntos: |
_version_ | 1826422053921619968 |
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author | Czinkota, Michael R., author Ronkainen, llkka A., author Tarrant, John J., author |
author_facet | Czinkota, Michael R., author Ronkainen, llkka A., author Tarrant, John J., author |
author_sort | Czinkota, Michael R., author |
collection | OCEAN |
description | PSZJBL |
first_indexed | 2024-03-05T04:55:25Z |
format | |
id | KOHA-OAI-TEST:328563 |
institution | Universiti Teknologi Malaysia - OCEAN |
last_indexed | 2024-03-05T04:55:25Z |
publishDate | 1995 |
publisher | Lincolnwood, IL : NTC Business Books, |
record_format | dspace |
spelling | KOHA-OAI-TEST:3285632020-12-19T17:11:07ZThe global marketing imperative : positioning your company for the world of business / Czinkota, Michael R., author Ronkainen, llkka A., author Tarrant, John J., author Lincolnwood, IL : NTC Business Books,1995PSZJBLExport marketingInternational business enterprisesURN:ISBN:0844235504 |
spellingShingle | Export marketing International business enterprises Czinkota, Michael R., author Ronkainen, llkka A., author Tarrant, John J., author The global marketing imperative : positioning your company for the world of business / |
title | The global marketing imperative : positioning your company for the world of business / |
title_full | The global marketing imperative : positioning your company for the world of business / |
title_fullStr | The global marketing imperative : positioning your company for the world of business / |
title_full_unstemmed | The global marketing imperative : positioning your company for the world of business / |
title_short | The global marketing imperative : positioning your company for the world of business / |
title_sort | global marketing imperative positioning your company for the world of business |
topic | Export marketing International business enterprises |
work_keys_str_mv | AT czinkotamichaelrauthor theglobalmarketingimperativepositioningyourcompanyfortheworldofbusiness AT ronkainenllkkaaauthor theglobalmarketingimperativepositioningyourcompanyfortheworldofbusiness AT tarrantjohnjauthor theglobalmarketingimperativepositioningyourcompanyfortheworldofbusiness AT czinkotamichaelrauthor globalmarketingimperativepositioningyourcompanyfortheworldofbusiness AT ronkainenllkkaaauthor globalmarketingimperativepositioningyourcompanyfortheworldofbusiness AT tarrantjohnjauthor globalmarketingimperativepositioningyourcompanyfortheworldofbusiness |