The global marketing imperative : positioning your company for the world of business /

The global marketing imperative : positioning your company for the world of business /

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Détails bibliographiques
Auteurs principaux: Czinkota, Michael R., author, Ronkainen, llkka A., author, Tarrant, John J., author
Format:
Publié: Lincolnwood, IL : NTC Business Books, 1995
Sujets:
Export marketing
International business enterprises

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