A practical guide to integrated marketing communications /
36
| Main Author: | |
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| Format: | |
| Published: |
London : Kogan Page,
1995
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| Subjects: |
| _version_ | 1826422148387831808 |
|---|---|
| author | 173788 Brannan, Tom |
| author_facet | 173788 Brannan, Tom |
| author_sort | 173788 Brannan, Tom |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T04:56:51Z |
| format | |
| id | KOHA-OAI-TEST:329032 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T04:56:51Z |
| publishDate | 1995 |
| publisher | London : Kogan Page, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3290322020-12-19T17:11:08ZA practical guide to integrated marketing communications / 173788 Brannan, Tom London : Kogan Page,199536PSZJBLCommunication in marketingURN:ISBN:0749415207 |
| spellingShingle | Communication in marketing 173788 Brannan, Tom A practical guide to integrated marketing communications / |
| title | A practical guide to integrated marketing communications / |
| title_full | A practical guide to integrated marketing communications / |
| title_fullStr | A practical guide to integrated marketing communications / |
| title_full_unstemmed | A practical guide to integrated marketing communications / |
| title_short | A practical guide to integrated marketing communications / |
| title_sort | practical guide to integrated marketing communications |
| topic | Communication in marketing |
| work_keys_str_mv | AT 173788brannantom apracticalguidetointegratedmarketingcommunications AT 173788brannantom practicalguidetointegratedmarketingcommunications |