Marketing social change : changing behavior to promote health, social development, and the environment /

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Bibliographic Details
Main Author: 175348 Andreasen, Alan R.
Format:
Published: San Francisco : Jossey-Bass, 1995
Subjects:
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author 175348 Andreasen, Alan R.
author_facet 175348 Andreasen, Alan R.
author_sort 175348 Andreasen, Alan R.
collection OCEAN
description 32
first_indexed 2024-03-05T04:57:22Z
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id KOHA-OAI-TEST:329200
institution Universiti Teknologi Malaysia - OCEAN
last_indexed 2024-03-05T04:57:22Z
publishDate 1995
publisher San Francisco : Jossey-Bass,
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spelling KOHA-OAI-TEST:3292002020-12-19T17:11:09ZMarketing social change : changing behavior to promote health, social development, and the environment / 175348 Andreasen, Alan R. San Francisco : Jossey-Bass,199532PSZKLLSocial marketingSocial changeSocial problemsBehavior modificationURN:ISBN:0787901377
spellingShingle Social marketing
Social change
Social problems
Behavior modification
175348 Andreasen, Alan R.
Marketing social change : changing behavior to promote health, social development, and the environment /
title Marketing social change : changing behavior to promote health, social development, and the environment /
title_full Marketing social change : changing behavior to promote health, social development, and the environment /
title_fullStr Marketing social change : changing behavior to promote health, social development, and the environment /
title_full_unstemmed Marketing social change : changing behavior to promote health, social development, and the environment /
title_short Marketing social change : changing behavior to promote health, social development, and the environment /
title_sort marketing social change changing behavior to promote health social development and the environment
topic Social marketing
Social change
Social problems
Behavior modification
work_keys_str_mv AT 175348andreasenalanr marketingsocialchangechangingbehaviortopromotehealthsocialdevelopmentandtheenvironment