APA (7th ed.) Citation

238777 Churchill, G. A. (1996). Basic marketing research. Fort Worth, Tex : Dryden Press.

Chicago Style (17th ed.) Citation

238777 Churchill, Gilbert A. Basic Marketing Research. Fort Worth, Tex : Dryden Press, 1996.

MLA (9th ed.) Citation

238777 Churchill, Gilbert A. Basic Marketing Research. Fort Worth, Tex : Dryden Press, 1996.

Warning: These citations may not always be 100% accurate.