Marketing communications : an integrated approach /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
London : Kogan Page,
2004
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| Subjects: |
| _version_ | 1796714161598627840 |
|---|---|
| author | 287666 Smith, P. R. (Paul Russell), 1957- Taylor, Jonathan, 1956- |
| author_facet | 287666 Smith, P. R. (Paul Russell), 1957- Taylor, Jonathan, 1956- |
| author_sort | 287666 Smith, P. R. (Paul Russell), 1957- |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T05:16:23Z |
| format | |
| id | KOHA-OAI-TEST:335558 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T05:16:23Z |
| publishDate | 2004 |
| publisher | London : Kogan Page, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3355582020-12-19T17:11:22ZMarketing communications : an integrated approach / 287666 Smith, P. R. (Paul Russell), 1957- Taylor, Jonathan, 1956- London : Kogan Page,2004eng36PSZJBLCommunication in marketingURN:ISBN:0749442654 (pbk.) |
| spellingShingle | Communication in marketing 287666 Smith, P. R. (Paul Russell), 1957- Taylor, Jonathan, 1956- Marketing communications : an integrated approach / |
| title | Marketing communications : an integrated approach / |
| title_full | Marketing communications : an integrated approach / |
| title_fullStr | Marketing communications : an integrated approach / |
| title_full_unstemmed | Marketing communications : an integrated approach / |
| title_short | Marketing communications : an integrated approach / |
| title_sort | marketing communications an integrated approach |
| topic | Communication in marketing |
| work_keys_str_mv | AT 287666smithprpaulrussell1957 marketingcommunicationsanintegratedapproach AT taylorjonathan1956 marketingcommunicationsanintegratedapproach |