Advertising and promotion management /
Includes bibliographies and indexes.
| Main Authors: | , |
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| Format: | |
| Udgivet: |
New York : McGraw-Hill,
1987
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| Fag: |
| _version_ | 1826423965651828736 |
|---|---|
| author | 353502 Rossitek, John R. Percy, Larry |
| author_facet | 353502 Rossitek, John R. Percy, Larry |
| author_sort | 353502 Rossitek, John R. |
| collection | OCEAN |
| description | Includes bibliographies and indexes. |
| first_indexed | 2024-03-05T05:24:01Z |
| format | |
| id | KOHA-OAI-TEST:338126 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T05:24:01Z |
| publishDate | 1987 |
| publisher | New York : McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3381262020-12-19T17:11:28ZAdvertising and promotion management / 353502 Rossitek, John R. Percy, Larry New York : McGraw-Hill,1987Includes bibliographies and indexes.16962536PSZJBLAdvertisingSales promotionURN:ISBN:0070539073 |
| spellingShingle | Advertising Sales promotion 353502 Rossitek, John R. Percy, Larry Advertising and promotion management / |
| title | Advertising and promotion management / |
| title_full | Advertising and promotion management / |
| title_fullStr | Advertising and promotion management / |
| title_full_unstemmed | Advertising and promotion management / |
| title_short | Advertising and promotion management / |
| title_sort | advertising and promotion management |
| topic | Advertising Sales promotion |
| work_keys_str_mv | AT 353502rossitekjohnr advertisingandpromotionmanagement AT percylarry advertisingandpromotionmanagement |