Advertising and promotion management /

Míreanna comhchosúla

• Advertising and promotion : communicating brands /
  de réir: 320116 Hackley, Christopher E.
  Foilsithe / Cruthaithe: (2005)
• Advertising and promotion : an IMC perspective /
  de réir: 460493 Shah, Kruti, et al.
  Foilsithe / Cruthaithe: (2008)
• Advertising and promotion : in integrated marketing communications /
  de réir: 320116 Hackley, Christopher E.
  Foilsithe / Cruthaithe: (c201)
• Strategic advertising management /
  de réir: 353525 Percy, Larry, et al.
  Foilsithe / Cruthaithe: (2005)
• Advertising and sales promotion strategy /
  de réir: 253735 Tellis, Gerard J.
  Foilsithe / Cruthaithe: (1998)