Essentials of marketing : a global-managerial approach /
36
Main Authors: | , |
---|---|
格式: | |
语言: | eng |
出版: |
Boston, MA : McGraw - Hill,
2006
|
主题: |
_version_ | 1826424988640477184 |
---|---|
author | 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) |
author_facet | 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) |
author_sort | 303898 Perreault, William D. |
collection | OCEAN |
description | 36 |
first_indexed | 2024-03-05T05:39:14Z |
format | |
id | KOHA-OAI-TEST:343209 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T05:39:14Z |
publishDate | 2006 |
publisher | Boston, MA : McGraw - Hill, |
record_format | dspace |
spelling | KOHA-OAI-TEST:3432092020-12-19T17:11:40ZEssentials of marketing : a global-managerial approach / 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) Boston, MA : McGraw - Hill,2006eng36PSZJBLMarketingURN:ISBN:0072935898 (pbk.) |
spellingShingle | Marketing 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) Essentials of marketing : a global-managerial approach / |
title | Essentials of marketing : a global-managerial approach / |
title_full | Essentials of marketing : a global-managerial approach / |
title_fullStr | Essentials of marketing : a global-managerial approach / |
title_full_unstemmed | Essentials of marketing : a global-managerial approach / |
title_short | Essentials of marketing : a global-managerial approach / |
title_sort | essentials of marketing a global managerial approach |
topic | Marketing |
work_keys_str_mv | AT 303898perreaultwilliamd essentialsofmarketingaglobalmanagerialapproach AT mccarthyejeromeedmundjerome essentialsofmarketingaglobalmanagerialapproach |