Essentials of marketing : a global-managerial approach /

36

书目详细资料
Main Authors: 303898 Perreault, William D., McCarthy, E. Jerome (Edmund Jerome)
格式:
语言:eng
出版: Boston, MA : McGraw - Hill, 2006
主题:
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author 303898 Perreault, William D.
McCarthy, E. Jerome (Edmund Jerome)
author_facet 303898 Perreault, William D.
McCarthy, E. Jerome (Edmund Jerome)
author_sort 303898 Perreault, William D.
collection OCEAN
description 36
first_indexed 2024-03-05T05:39:14Z
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institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T05:39:14Z
publishDate 2006
publisher Boston, MA : McGraw - Hill,
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spelling KOHA-OAI-TEST:3432092020-12-19T17:11:40ZEssentials of marketing : a global-managerial approach / 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) Boston, MA : McGraw - Hill,2006eng36PSZJBLMarketingURN:ISBN:0072935898 (pbk.)
spellingShingle Marketing
303898 Perreault, William D.
McCarthy, E. Jerome (Edmund Jerome)
Essentials of marketing : a global-managerial approach /
title Essentials of marketing : a global-managerial approach /
title_full Essentials of marketing : a global-managerial approach /
title_fullStr Essentials of marketing : a global-managerial approach /
title_full_unstemmed Essentials of marketing : a global-managerial approach /
title_short Essentials of marketing : a global-managerial approach /
title_sort essentials of marketing a global managerial approach
topic Marketing
work_keys_str_mv AT 303898perreaultwilliamd essentialsofmarketingaglobalmanagerialapproach
AT mccarthyejeromeedmundjerome essentialsofmarketingaglobalmanagerialapproach