The application of market appeal-robusticity matrix as a tool for cultural heritage and tourism management : (case study : Melaka Historic city) /

The application of market appeal-robusticity matrix as a tool for cultural heritage and tourism management : (case study : Melaka Historic city) /

Thesis (Sarjana Sains (Perancangan Pelancongan)) - Universiti Teknologi Malaysia, 2005

Bibliographic Details
Main Author: 331065 Era Triana
Format:
Language:eng
Published: Skudai : Universiti Teknologi Malaysia, 2005
Subjects:
Tourism
Culture
Tourist trade
Online Access:http://www.psz.utm.my/sla/billing/login.asp?mid=42131
Description
Summary:Thesis (Sarjana Sains (Perancangan Pelancongan)) - Universiti Teknologi Malaysia, 2005

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