Marketing management /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Upper Saddle River, NJ : Pearson Prentice Hall,
2006
|
| Subjects: |
| _version_ | 1796716343931699200 |
|---|---|
| author | 301835 Kotler, Philip Keller, Kevin Lane, 1956- |
| author_facet | 301835 Kotler, Philip Keller, Kevin Lane, 1956- |
| author_sort | 301835 Kotler, Philip |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T05:48:16Z |
| format | |
| id | KOHA-OAI-TEST:346245 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T05:48:16Z |
| publishDate | 2006 |
| publisher | Upper Saddle River, NJ : Pearson Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3462452020-12-19T17:11:47ZMarketing management / 301835 Kotler, Philip Keller, Kevin Lane, 1956- Upper Saddle River, NJ : Pearson Prentice Hall,2006eng36PSZJBLMarketingURN:ISBN:0131457578 (hbk.) |
| spellingShingle | Marketing 301835 Kotler, Philip Keller, Kevin Lane, 1956- Marketing management / |
| title | Marketing management / |
| title_full | Marketing management / |
| title_fullStr | Marketing management / |
| title_full_unstemmed | Marketing management / |
| title_short | Marketing management / |
| title_sort | marketing management |
| topic | Marketing |
| work_keys_str_mv | AT 301835kotlerphilip marketingmanagement AT kellerkevinlane1956 marketingmanagement |