Relationship marketing: bringing quality, customer service and marketing together /
36
| Main Authors: | , , |
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| Format: | |
| Published: |
Oxford: Butterworth-Heinemann,
1993
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| Subjects: |
| _version_ | 1796718335430230016 |
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| author | 296830 Christopher, Martin Payne, Adrian Ballantyne, David |
| author_facet | 296830 Christopher, Martin Payne, Adrian Ballantyne, David |
| author_sort | 296830 Christopher, Martin |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T06:17:17Z |
| format | |
| id | KOHA-OAI-TEST:355917 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T06:17:17Z |
| publishDate | 1993 |
| publisher | Oxford: Butterworth-Heinemann, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3559172020-12-19T17:12:20ZRelationship marketing: bringing quality, customer service and marketing together / 296830 Christopher, Martin Payne, Adrian Ballantyne, David Oxford: Butterworth-Heinemann,199336PSZJBLMarketingCustomer servicesQuality of productsURN:ISBN:0750609788 |
| spellingShingle | Marketing Customer services Quality of products 296830 Christopher, Martin Payne, Adrian Ballantyne, David Relationship marketing: bringing quality, customer service and marketing together / |
| title | Relationship marketing: bringing quality, customer service and marketing together / |
| title_full | Relationship marketing: bringing quality, customer service and marketing together / |
| title_fullStr | Relationship marketing: bringing quality, customer service and marketing together / |
| title_full_unstemmed | Relationship marketing: bringing quality, customer service and marketing together / |
| title_short | Relationship marketing: bringing quality, customer service and marketing together / |
| title_sort | relationship marketing bringing quality customer service and marketing together |
| topic | Marketing Customer services Quality of products |
| work_keys_str_mv | AT 296830christophermartin relationshipmarketingbringingqualitycustomerserviceandmarketingtogether AT payneadrian relationshipmarketingbringingqualitycustomerserviceandmarketingtogether AT ballantynedavid relationshipmarketingbringingqualitycustomerserviceandmarketingtogether |