Marketing planning for services /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Published: |
Oxford: Butterworth-Heinemann,
1996
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| Subjects: |
| _version_ | 1796718365382803456 |
|---|---|
| author | 296647 McDonald, Malcolm H. B. Payne, Adrian |
| author_facet | 296647 McDonald, Malcolm H. B. Payne, Adrian |
| author_sort | 296647 McDonald, Malcolm H. B. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T06:17:40Z |
| format | |
| id | KOHA-OAI-TEST:356047 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T06:17:40Z |
| publishDate | 1996 |
| publisher | Oxford: Butterworth-Heinemann, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3560472020-12-19T17:12:20ZMarketing planning for services / 296647 McDonald, Malcolm H. B. Payne, Adrian Oxford: Butterworth-Heinemann,199636PSZKLLMarketingService industriesURN:ISBN:0750630221 |
| spellingShingle | Marketing Service industries 296647 McDonald, Malcolm H. B. Payne, Adrian Marketing planning for services / |
| title | Marketing planning for services / |
| title_full | Marketing planning for services / |
| title_fullStr | Marketing planning for services / |
| title_full_unstemmed | Marketing planning for services / |
| title_short | Marketing planning for services / |
| title_sort | marketing planning for services |
| topic | Marketing Service industries |
| work_keys_str_mv | AT 296647mcdonaldmalcolmhb marketingplanningforservices AT payneadrian marketingplanningforservices |