Bernhardt, K. L., & Kinnear, T. C. (1997). Cases In Marketing Management. Chicago, Ill.: Irwin.
Chicago Style (17th ed.) CitationBernhardt, Kenneth L., and Thomas C. Kinnear. Cases In Marketing Management. Chicago, Ill.: Irwin, 1997.
MLA (9th ed.) CitationBernhardt, Kenneth L., and Thomas C. Kinnear. Cases In Marketing Management. Chicago, Ill.: Irwin, 1997.
Warning: These citations may not always be 100% accurate.