Cases In Marketing Management /
Focusing on marketing management, this text begins by orienting the student to the methods and benefits of case oriented education. It includes chapters on orientation, analyzing cases and a full case example complete with a sample student analysis of that case.
| Main Authors: | , |
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| Format: | text |
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Chicago, Ill.: Irwin,
1997
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| _version_ | 1826427826031558656 |
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| author | Bernhardt, Kenneth L., author 303796 Kinnear, Thomas C., 1943-, author 400778 |
| author_facet | Bernhardt, Kenneth L., author 303796 Kinnear, Thomas C., 1943-, author 400778 |
| author_sort | Bernhardt, Kenneth L., author 303796 |
| collection | OCEAN |
| description | Focusing on marketing management, this text begins by orienting the student to the methods and benefits of case oriented education. It includes chapters on orientation, analyzing cases and a full case example complete with a sample student analysis of that case. |
| first_indexed | 2024-03-05T06:21:48Z |
| format | text |
| id | KOHA-OAI-TEST:357427 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T06:21:48Z |
| publishDate | 1997 |
| publisher | Chicago, Ill.: Irwin, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3574272021-10-18T04:19:29ZCases In Marketing Management / Bernhardt, Kenneth L., author 303796 Kinnear, Thomas C., 1943-, author 400778 textChicago, Ill.: Irwin,1997©1997Focusing on marketing management, this text begins by orienting the student to the methods and benefits of case oriented education. It includes chapters on orientation, analyzing cases and a full case example complete with a sample student analysis of that case.Includes bibliographical references and index.pt. 1. Orientation to the Case Method -- Ch. 1. Note to the Student on the Case Method -- Ch. 2. Introduction to Marketing Decision Making -- Ch. 3. Financial Analysis for Marketing Decision Making -- Ch. 4. Case with a Student Analysis -- pt. 2. Introduction to Marketing Decision Making -- pt. 3. Marketing Information and Forecasting -- pt. 4. Product and Brand Management Decisions -- pt. 5. Distribution Decisions -- pt. 6. Promotion Decisions -- pt. 7. Pricing Decisions -- pt. 8. Public Policy and Ethical Aspects of Marketing -- pt. 9. Marketing Programs and Strategy.Focusing on marketing management, this text begins by orienting the student to the methods and benefits of case oriented education. It includes chapters on orientation, analyzing cases and a full case example complete with a sample student analysis of that case.MOHAIMINAH KHAYON;PSZ_JBMarketingMarketingURN:ISBN:02561204640 |
| spellingShingle | Marketing Marketing Bernhardt, Kenneth L., author 303796 Kinnear, Thomas C., 1943-, author 400778 Cases In Marketing Management / |
| title | Cases In Marketing Management / |
| title_full | Cases In Marketing Management / |
| title_fullStr | Cases In Marketing Management / |
| title_full_unstemmed | Cases In Marketing Management / |
| title_short | Cases In Marketing Management / |
| title_sort | cases in marketing management |
| topic | Marketing Marketing |
| work_keys_str_mv | AT bernhardtkennethlauthor303796 casesinmarketingmanagement AT kinnearthomasc1943author400778 casesinmarketingmanagement |