Cases In Marketing Management /

Focusing on marketing management, this text begins by orienting the student to the methods and benefits of case oriented education. It includes chapters on orientation, analyzing cases and a full case example complete with a sample student analysis of that case.

Bibliographic Details
Main Authors: Bernhardt, Kenneth L., author 303796, Kinnear, Thomas C., 1943-, author 400778
Format: text
Published: Chicago, Ill.: Irwin, 1997
Subjects:
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author Bernhardt, Kenneth L., author 303796
Kinnear, Thomas C., 1943-, author 400778
author_facet Bernhardt, Kenneth L., author 303796
Kinnear, Thomas C., 1943-, author 400778
author_sort Bernhardt, Kenneth L., author 303796
collection OCEAN
description Focusing on marketing management, this text begins by orienting the student to the methods and benefits of case oriented education. It includes chapters on orientation, analyzing cases and a full case example complete with a sample student analysis of that case.
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institution Universiti Teknologi Malaysia - OCEAN
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publisher Chicago, Ill.: Irwin,
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spelling KOHA-OAI-TEST:3574272021-10-18T04:19:29ZCases In Marketing Management / Bernhardt, Kenneth L., author 303796 Kinnear, Thomas C., 1943-, author 400778 textChicago, Ill.: Irwin,1997©1997Focusing on marketing management, this text begins by orienting the student to the methods and benefits of case oriented education. It includes chapters on orientation, analyzing cases and a full case example complete with a sample student analysis of that case.Includes bibliographical references and index.pt. 1. Orientation to the Case Method -- Ch. 1. Note to the Student on the Case Method -- Ch. 2. Introduction to Marketing Decision Making -- Ch. 3. Financial Analysis for Marketing Decision Making -- Ch. 4. Case with a Student Analysis -- pt. 2. Introduction to Marketing Decision Making -- pt. 3. Marketing Information and Forecasting -- pt. 4. Product and Brand Management Decisions -- pt. 5. Distribution Decisions -- pt. 6. Promotion Decisions -- pt. 7. Pricing Decisions -- pt. 8. Public Policy and Ethical Aspects of Marketing -- pt. 9. Marketing Programs and Strategy.Focusing on marketing management, this text begins by orienting the student to the methods and benefits of case oriented education. It includes chapters on orientation, analyzing cases and a full case example complete with a sample student analysis of that case.MOHAIMINAH KHAYON;PSZ_JBMarketingMarketingURN:ISBN:02561204640
spellingShingle Marketing
Marketing
Bernhardt, Kenneth L., author 303796
Kinnear, Thomas C., 1943-, author 400778
Cases In Marketing Management /
title Cases In Marketing Management /
title_full Cases In Marketing Management /
title_fullStr Cases In Marketing Management /
title_full_unstemmed Cases In Marketing Management /
title_short Cases In Marketing Management /
title_sort cases in marketing management
topic Marketing
Marketing
work_keys_str_mv AT bernhardtkennethlauthor303796 casesinmarketingmanagement
AT kinnearthomasc1943author400778 casesinmarketingmanagement