Cases In Marketing Management /
Focusing on marketing management, this text begins by orienting the student to the methods and benefits of case oriented education. It includes chapters on orientation, analyzing cases and a full case example complete with a sample student analysis of that case.
Main Authors: | Bernhardt, Kenneth L., author 303796, Kinnear, Thomas C., 1943-, author 400778 |
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Format: | text |
Published: |
Chicago, Ill.: Irwin,
1997
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Subjects: |
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