Cases In Marketing Management /
Focusing on marketing management, this text begins by orienting the student to the methods and benefits of case oriented education. It includes chapters on orientation, analyzing cases and a full case example complete with a sample student analysis of that case.
| المؤلفون الرئيسيون: | , |
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| التنسيق: | text |
| منشور في: |
Chicago, Ill.: Irwin,
1997
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| الموضوعات: |