Cases In Marketing Management /
Focusing on marketing management, this text begins by orienting the student to the methods and benefits of case oriented education. It includes chapters on orientation, analyzing cases and a full case example complete with a sample student analysis of that case.
| मुख्य लेखकों: | , |
|---|---|
| स्वरूप: | text |
| प्रकाशित: |
Chicago, Ill.: Irwin,
1997
|
| विषय: |