Cases In Marketing Management /
Focusing on marketing management, this text begins by orienting the student to the methods and benefits of case oriented education. It includes chapters on orientation, analyzing cases and a full case example complete with a sample student analysis of that case.
| Հիմնական հեղինակներ: | , |
|---|---|
| Ձևաչափ: | text |
| Հրապարակվել է: |
Chicago, Ill.: Irwin,
1997
|
| Խորագրեր: |